GENESIS
From the ashes of the old world — rises a new one Genesis is a new campaign from the Ukrainian designer Valeria Zhilyova. Zhilyova meant for the shooting to symbolize strong ties between generations and the search for one’s tribe on the way to a bright future. It turned into a prophecy shedding light on the spirit of the Ukrainian people, showing their power in times of the full-scale invasion of their territory. Shot just before the full-scale invasion of Russia into Ukraine — Genesis gives us a glimpse into a better tomorrow. A life-affirming idea put into the new campaign by Zhilyova delves into the concept of the “tribe” — finding those people with whom you can build a future, develop and grow.
